Nepal Tourism Year 2011 envisions harnessing the opportunities and strengths and bringing together the commitment of the government, expertise and experiences of the organizations, aptitude and dynamism of the private sector and communities for further tourism development in the country. The campaign seeks to establish Nepal as a choice of premier holiday destination with a definite brand image, improve and extend tourism related infrastructures in existing and new tourism sites, enhance the capacity of service renders, build community capacity in the new areas to cater the need of the tourists, and promote domestic tourism.